visual art and music have inspired each other for millenia. the album cover and the concert poster have become a synthesis of these two art forms, generating some of the most iconic pop culture images in recent history.
when creating any piece of visual media, my ultimate goal is to evoke a visceral reaction in the viewer. distilling the feelings we get from music is a complex process. my body of work displays an array of emotions that are reflective of their source material.
While the visual components of these works of art are important, there is an even more important aspect - the information. The event poster packs a one two punch: capturing the viewers attention and informing them. If the visual is too busy, or there is too much text, the viewer is usually left lost… But when we strike the perfect balance of aesthetic and information, we create an enchanting piece of advertising- Selling both an event, and idea, and a feeling.